What Does “No Strategy” Look Like?

I’ve been away thinking through some of my processes the last few weeks…

I’m trying to codify stuff and explain the process a bit more and some I’m going to be slightly less frequent, but with more in-depth stuff. I realized I was only scratching the surface on too many things.

Today, I’m sharing the first in a series that explains my strategy thinking and how people and when people find me and work with me.

“Does my business have a real strategy?”

This is the question I spend most of my time helping business leaders answer.

In most cases, the answer is no.

The reality is that every struggling, stagnant, or declining business finds itself in this situation due to its unique situation, but they all share a similar feeling of being rudderless.

Rudderless businesses often display one or more of the following signs:

· They aren’t generating profits.

· They aren’t likely to create new customers.

· They are probably seeing a decreasing market share.

These signs are often hidden from plain sight by illusions of success like:

· Consistent revenues.

· High prices that mask lower customer volume.

· Sales volume that comes from sales promotions and gimmicks like deep discounts.