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Pricing Demands Research! Value is the Customer’s Perception, Not Yours!
Good day from DC!
Thank you to all of you for signing up.
As I mentioned when I put the first edition out, I’m going to play with this a bit and share some of the stuff I’ve written, spoken on, or learned from around the world here in one place.
David C. Baker has a really great book that he wrote a few years back called ‘The Business of Expertise’.
Sam Menter suggested it to me once and I’ve now read it and re-read it 3 or so times.
Mainly I go back and forth on the idea of “drop and give me 20” which is David’s way of saying that real experts have some kind of knowledge or thinking that people are paying them for.
Discounts are for dummies! is the one that has helped me speak and work around the world, but I put down 19 other insights.
I’m curious what yours are. Tell me in the comments.
Can You Use TikTok for Market Research:
You certainly can.
In my #KelleyOnLocation class, I talked to my brand management students about market research and how it is a lot like being a pointillist painter.
