This piece originally showed up on Above Average Intelligence, a weekly strategy and marketing newsletter. You can receive it FREE!


Welcome to my new experiment in newsletter fun: Above Average Intelligence.

I’m going to start coming into your inbox once a week with one big story, filled with ideas…

Recently, someone asked me about success leading consulting projects and it got me thinking about frameworks. Something I’ve been thinking about since I have been taking a course on strategy during the spring.

What I realized as I sat at my desk reflecting on things was that there is a…


Jonathan Brown and his team at STAR did a new webinar on making homework that may be helpful to people this week because a lot of folks have hit the pandemic wall.

How’s everyone holding up? Let me know! …

Image by Dawit Tibebu from Pixabay

Let’s get this out of the way right now, all the brands that are rushing to declare that they are suspending or ending political donations in response to the mob that attacked the United States Capitol last week aren’t in any way showing off their brand purpose.

In most cases…

Photo by Jonathan Borba on Unsplash

Happy New Year!

If you are like me, you cut out the new year saying once you’ve seen someone. So this will be the last time we talk about this.

All kidding aside, as we head into 2021, we all probably need to take a few moments to re-orient ourselves…

Photo by Reiseuhu on Unsplash

Over the past few months, I’ve been watching one of the most clumsy brand rollouts I’ve seen in a while with the launch of HBO Max, AT&T’s entry into the streaming wars and an extension of the HBO brand.

There have been a lot of clumsy things about the brand…

Image by Steve Buissinne from Pixabay

I’ve been doing a bit of keeping my head below water lately, doing a bunch of studying on a new marketing certificate, helping a few clients and partners out on some marketing and revenue work, and basically trying to give folks the benefit of the doubt on everything because folks…

Photo by Artem Beliaikin on Unsplash

That’s a totally loaded question, right?

But it is a bit rhetorical because what is “normal” in sales anyway?

In today’s economy, we are constantly changing with new tools, markets, and technologies. So normal is a bit of wording that is fungible in the best of times.

Back to the…

Photo by Luke Chesser on Unsplash

I’ve been thinking a lot about marketing and strategy as the pandemic has unfolded and continues to unfold in uncomfortable ways across the United States.

Why does the pandemic make me think about marketing and strategy?

For a lot of reasons, but three that we will use to put this…

Image by skeeze from Pixabay

A key question most of us are thinking about right now likely is, “What will our business look like now?”

In any crisis, rethinking your strategy and your business focus is important because the environment you are operating in changes, your customers’ needs and desires likely change, and, unfortunately, businesses…

Dave Wakeman

The Revenue Architect! Helping organizations turn ideas into opportunities! Get my weekly private email:

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