Strategy has been on my mind lately, a lot. Why? Everywhere I look it seems like there just isn’t a real strategy to solve a lot of problems. In the UK, you see the British government replacing their Prime Ministers monthly because no one has a credible plan to deal…

I have been doing some strategy work for myself the last month or two. This is something I do annually and something I’m doing due to the fact that I had a battle with Long COVID in March that almost did me in. With my illness, I got to thinking…

I saw a tweet the other day that said, “What actions would I take if I were starting my social media accounts over.” I’m in no danger of starting my social media accounts over, but I did like one of the tips to write up 40 one sentence tips on…

1 June 2022 I wanted to start posting more strategy posts on Medium because I like writing in the platform and a lot of people come here to learn about strategy and how to take action on their strategic action lists. In general, my outline for strategic thinking follows through…

One book I like to revisit from time to time to check my strategic thinking is Jack Trout’s book, Trout on Strategy. It is a simple book, 8 key ideas…about 100 pages or so. But it clarifies Jack Trout’s thinking on strategy. As I’m sitting here looking at the rain…

Over the last few weeks, I’ve spent some time thinking about the core ideas and the principles that guide my work in strategy, branding, marketing, and revenue generation. As I thought through these things, I thought about the Tom Roach piece on “marketing philosophy” and wanted to make some of…

I was reading a piece on having a “marketing philosophy” a while back and then read another piece on having a shared language to discuss strategy. This got me to thinking about the idea of having a philosophy or a set of principles around the areas I work in with…

This piece originally showed up on Above Average Intelligence, a weekly strategy and marketing newsletter. You can receive it FREE! Hey! Welcome to my new experiment in newsletter fun: Above Average Intelligence. I’m going to start coming into your inbox once a week with one big story, filled with ideas…

Recently, someone asked me about success leading consulting projects and it got me thinking about frameworks. Something I’ve been thinking about since I have been taking a course on strategy during the spring. What I realized as I sat at my desk reflecting on things was that there is a…