3 Lessons On Brand Management From the Launch of HBO Max

Photo by Reiseuhu on Unsplash

Over the past few months, I’ve been watching one of the most clumsy brand rollouts I’ve seen in a while with the launch of HBO Max, AT&T’s entry into the streaming wars and an extension of the HBO brand.

There have been a lot of clumsy things about the brand launch like the 3 different apps that marked the initial entry into the market and that left everyone outside…