10 Core Strategy Principles…

Dave Wakeman
4 min readFeb 8, 2022
Photo by Kaleidico on Unsplash

I was reading a piece on having a “marketing philosophy” a while back and then read another piece on having a shared language to discuss strategy.

This got me to thinking about the idea of having a philosophy or a set of principles around the areas I work in with my clients, beginning with strategy. Since that is the foundation of the work that I do.

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